Головна » Uniqueness of PR-campaign

Uniqueness of PR-campaign

  • Advertising and image-building, information and PR-campaign of Sponsors and Partners of Program «Person of the Year» lasts 7 months (September 2016 р. — March 2017 р.) and covers a mass audience
    of more than 20 millions: (Premium Segment, Medium Segment, Low Segment).
  • All latest advertising technologies and locations are involved.
  • We suggest you daring creative ideas and prompt actions.
  • We provide maximum efficiency of advertising campaign.
  • We organize media-planning, control and location assessments with reports presentation.
  • We work with leading Ukrainian and international media-holdings.
  • We cooperate with main advertising operators in all regions of Ukraine.
Main components of PR-information and image-building campaign of Nationwide Program «Person of the Year»

Exclusive Advertising Services

  • Branding of Red carpet in Palace of Art «Ukraine»;
  • Banner in Palace of Art «Ukraine»;
  • Exhibit booth in Palace of Art «Ukraine»;
  • Banners in the halls of press agencies;
  • Sponsor’s emblem branding of official halls where the events of Nationwide Program «Person of the Year» (press-conferences, after party, party) will be conducted;
  • Sampling during 4-hour official events of Program «Person of the Year» (press-conferences, after party, party);
  • Advertisement on the invitations, programs, advertising bills;
  • Advertisement in Circular, Photo magazine;
  • Advertisement on the video screens in the hall of Palace of Art «Ukraine»;
  • Advertisement in the emcees’ texts during the award ceremony in the hall of Palace of Art «Ukraine»;
  • Advertisement in television broadcast during broadcasting and rebroadcasting of award ceremony «erson of the Year» on leading national TV channels;
  • Advertisement during online Internet broadcasting of award ceremony «Person of the Year»;
  • Allocation of Sponsor’s logotype on the image pop-up Program booth.

TV advertisement positioning

Integration of bumper/logo of Sponsor to the image-building commercial reel of Program «Person of the Year» that are traced at prime-time on:

  • Nationwide TV channels;
  • Niche TV channels;
  • Regional TV channels.

 

Internet

  • Banners;
  • Press-releases;
  • Advertising-information articles;
  • News;
  • Logo and background.

We cooperate with:

  • Leading press agencies;
  • Social-informative Internet portals;
  • Informative-entertaining Internet portals;
  • Social Internet portals;
  • Sport Internet portals;
  • Specialized Internet portals, etc.

Radio

Integration of Sponsor’s Name and Status to the image-building audio spot of program «Person of the Year» that is radiobroadcasted on the rating FM radio stations:

  • Network radios (all over Ukraine);
  • Kyiv radios.

The advantages of radio advertisement:

  • More than 90 % of Ukrainians have radio set;
  • More than 80 % of Ukrainians listen to the radio every week;
  • All categories of population listen to the radio;
  • People listen to the radio everywhere: at home, in a car, at work;
  • Radio does not prevent to deal with other matters;
  • Radio – is the only mass-media that makes use imagination.

Press

Integration of Sponsor’s logo and status into advertising-image makeup of Program «Person of the Year» that is printed in:

  • In social-political publications;
  • In sport publications;
  • In tourism publications;
  • In specialized women publications;
  • In informative-entertaining publications;
  • In informative-analytical publications;
  • In glazed publications;
  • In medicine publications.

Indoor advertisement

Integration of bumper/logo of Sponsor to the image-building commercial reel of Program «Person of the Year»that are traced on the video screens in Centers, Business Centers and segment Premium-HoReCa.

Advantages:

  • Positive attitude of a spectator and visitor to acquire information;
  • Regular high attendance (compared to TV channels, newspapers, radio);
  • Wide targeted public.

Outdoor advertisement

  • Integration of bumper/logo of Sponsor to the image-building commercial reel of Program «Person of the Year»that are traced on the premium video screens in central squares and streets of Kiev;
  • Advertising billboards.