The national program «PERSON OF THE YEAR» is the most popular and successful socio-rating project, the popularity of which is known far beyond Ukrainian national borders.
The program provides annual expert identification of the most outstanding people in Ukraine and abroad for awarding the title «PERSON OF THE YEAR» of the main range of nominations that cover the most important areas of professional and social activities of the state.
The program is so popular in the society because:
• raises Ukrainian national self-respect;
• Builds the pleiad of new leaders and give them public acceptance;
• Shows inexhaustibility of human resources, intellectual and cultural potential of Ukrainian nation;
• Test technologies which generate the future;
• strengthens ties with neighbors and distant foreign countries.
Being one of the most prestige Ukrainian ceremonies, the awarding ceremony «PERSON OF THE YEAR» gathers annually the best socio political, financial, economic and nonscience elite representatives, members of the government of Ukraine, diplomatic representatives, visiting dignitaries from friendly countries, Ukrainian and international celebrities and also a number of Ukrainian and foreign mass media.